Startup Emails

This happens every time. A startup is announced with a page and an email collecting form. A month later the founders feel guilty about all those thousands of email addresses they have in the database and decide to write a uplifting, zero-content message to everyone providing “updates” on how the application is progressing towards launch in an unprecedented rate and will be able to serve the customers Real Soon Now™. An attention-deprived user receives the email from bob@FooBaarGlobs.io, has no idea what that is and clicks “unsubscribe” or even worse, sends it to the Spam folder.

The startup team eats, drinks and breathes their work and cannot imagine that the early adopters they managed to reach before the launch have invested exactly 10 seconds into remembering what FooBaarGlobs.io is.

Please, do mention what your company does in all your emails up until you become a household name.